Barrington Leads is a charitable organization devoted to raising parent/teen awareness of the harm caused by underage drinking. LEADS sought help in creating a new website.
LOGO - After evaluating the site and other forms of community outreach, it was decided LEADS identity start with one solid, easily recognizable logo. Barrington LEADS often co-sponsors events and messaging. They needed a stronger mark to identify their participation. The Barrington LEADS logo is now stamped on all mailers, banners and supported club materials.
WEBSITE - The site is organized for the user to easily navigate age friendly information. Information is provided for both young adults and parents on how to get help and how to prevent alcohol abuse. The copy presents factual information in a non-judgmental manner to be used as a resource on a 'not-often-talked-about subject.'barringtonleads.org