VIDEO – McKesson wanted a white board video to present at their yearly convention. They were having a bit of trouble getting this product to catch on and wanted something to inspire their sales force. Originally, this project came as a nine-minute factual proposal on a supply sourcing product. There was no story to connect users and product. Rewriting was the key with stories that a user could relate to and. . . a little humor didn’t hurt. The video was the hit of the convention. It became a sales force tool. A marketing campaign mailed this video out on small pop-up screens to hospitals and clients worldwide.