The 'Save 5 Acres' political campaign was a battle. Three candidates ran together on the Save 5 Acres platform. One was an incumbent and the other two candidates were recognized as pillars in the community. The success of this campaign came from exposing weakness of the opposition. Barrington Hills’ long history of developing on no less than 5 acres was challenged. This was their strongest weapon. The opposition intended to change law that would enable building on 2-acre parcels. Barrington Hills is an equestrian community and even those without a barn, love the country feel of their community. A down to earth, neighborly approach uniting people, wildlife, and land resonated with residents.
WEBSITE – The website included information about all candidates and their involvement in Barrington Hills. There is nothing more powerful than a visual and maps showing how the area could be divided gave that message a stage. Research and statistics were persuasive, modeling what the new land division could look like with the addition of so many more residents. The increase in population and its effects on schools, traffic congestion, and depletion of the water table were vital concerns.
PRINT – Campaign mailers, yard signs, and newspaper ads/inserts were distributed early in the campaign and often. Brochures were printed that mirrored the website. Political cartoons were very effective.
OUTDOOR – Large yard signs stating “We Will Not Divide” popped up everywhere. Keeping the '5 acre' heritage and not dividing, ignited community spirit.
EMAIL – Emails went out daily, educating the community on current zoning law and proposed zoning changes were effective. The website informed the community of candidate debates, coffees and involvement.
WEB VIDEO – “We Have Something Special” was a video created and posted on the website showing the beauty of the community, its people, its nature, its relationship to animals and the land. Who would ever want to change this truly special and unique village by dividing it?