The 'Save 5 Acres' political campaign was a battle. Three candidates ran together on the Save 5 Acres platform. One was an incumbent and the other two candidates were recognized as pillars in the community. The success of this campaign came from exposing weakness of the opposition. Barrington Hills’ long history of developing on no less than 5 acres was challenged. This was their strongest weapon. The opposition intended to change law that would enable building on 2-acre parcels. Barrington Hills is an equestrian community and even those without a barn, love the country feel of their community. A down to earth, neighborly approach uniting people, wildlife, and land was the message that resonated with residents.
WEBSITE – The website included information about all candidates and their involvement in Barrington Hills. There is nothing more powerful than a visual and maps showing how the area could be divided gave that message a stage . Research and statistics were persuasive, modeling what the new land division could look with the addition of so many more residents. The increase in population and its effects on schools, traffic congestion and depletion of the water table were vital concerns. pdf web copy.
PRINT – Campaign mailers went out every two weeks, four months prior to the election. Closer to the election the mailers went out weekly. Newspaper and online newspaper ads began three months prior to the election. Political cartoons were very effective. pdf news/advertising copy.
OUTDOOR – Large yard signs stating “We Will Not Divide” popped up everywhere. Keeping the 5 acre heritage and not dividing ignited community spirit.
EMAIL – Emails went out daily, educating the community on current zoning law and proposed zoning changes were effective. The website informed the community of candidate debates, coffees and involvement.
WEB VIDEO – “We Have Something Special” was a video created and posted on the website showing the beauty of the community, its people, its nature, its relationship to animals and the land. Who would ever want to change this truly special and unique village by dividing it?